Israel-based REE recognized as game-changer, granted Bloomberg award
The company’s main product is a wheel arch that includes most of the vehicle’s system
Udi Etsion | 20:49 14.07.2020
Tel Aviv- based REE Automotive, which developed a revolutionary platform for electric vehicles has won the 2020 BloombergNEF (BNEF) Pioneer award. REE was named as one of ten game-changing companies by Bloomberg for its breakthrough EV platform. Industry experts selected to grant the BNEF award, now in its eleventh year, based on three criteria: the potential to scale the opportunity; the level of innovation of the technology or business model, and momentum as demonstrated by strong commercial development. ) each of the four wheels of a chassis to create a new, flexible and modular electric platform, which gives customers complete design freedom to build their vehicles," said Michael Wilshire, Selection Committee Chair and Head of Strategy at BloombergNEF. "We are honored to be recognized by the BNEF experts for our innovative approach and production-ready e-Mobility technology," Daniel Barel, CEO and co-founder of REE, said in a statement following the announcement. REE was founded in 2013 by Barel and Ahishay Sardes and for years stealthily developed its main product: the REEcorner, which integrates all traditional drive components (steering, braking, suspension, e-motor) into the arch of the wheel, which carries a flat, autonomous-ready EV platform, leaving more room for passengers. The company owns more than 60 patents in the automotive field.