Next-generation search engines want to bring back our privacy
CodeFuel’s latest search engine, Privado, encrypts all keywords and hides your identity, making online search truly anonymous
“The thing about search is that it’s very high intent,” Jacobson told CTech. “You have exactly what you’re looking for. Google has a layer that tries to personalise the ads for you, because it knows what you WERE looking for, and now what you ARE looking for. So, with us you’re only going to get a targeted ad for things that you are actually searching for right now. There are no profiles on you because we don’t create them.”The appeal of Privado, which is powered by Microsoft Bing, certainly lies with young people who are more savvy in regards to data collection and targeted advertising. With recent hacks and enquiries finally revealing what giants like Google and Amazon can see, CodeFuel imagines many more people switching to alternative search engines in the future. “People want more products that respect privacy. It’s not enough to have cool features, it’s not enough to have a cool UI, the disrespect that huge companies have for user privacy… the new generation wants something else.” CodeFuel's priority for now is still privacy protections, but voice and image based search are the future, he claims. “There are two things that will be the future of search engines: one is voice. Alexa, Echo, Siri - that’s still very small. We have that in our roadmap but not in the next year. The other thing is image search. If you have an app and search an image, you can take the image of someone on the street and it will look for his hat in stores: where do I buy this hat?” CodeFuel currently has 52 employees and is part of Perion Network Ltd., a data-driven ad and search solution for brands and publishers. The recent announcement marks the continuation of a partnership between CodeFuel and Microsoft that goes back seven years.