Covid-19 proves small businesses are very resilient, says Honeybook CEO
Oz Alon, co-founder and CEO of online business management startup HoneyBook spoke with Calcalist reporter Hagar Ravet, as part of Biz Online, Calcalist’s online conference on the consumer revolution and the success of online commerce following the Covid-19 crisis
Asked how Honeybook itself managed to get through the crisis, Alon said he was surprised to see clients did not leave the service. “We saw clients who suffered significant damages and we saw payment processing go down to a minimum but we already witnessed clients were working on ways to deal with the situation.”In late February, Alon said, Honeybook decided to approach its U.S. clients as it realized that if the pandemic had reached Israel it would likely soon get to the U.S., as well. “It was very interesting to realize that more than 50% of the people we talked to have never heard of Covid-19 and those who did refused to believe it was actually coming,” he said. The first challenge was to educate the customers, which proved very difficult, Alon said. People wouldn’t believe it but in mid-March when social distancing guidelines emerged throughout the U.S., out clients, though in shock, began to view us as very reliable. “We were the ones who first informed them on something the rest of the world took another two weeks to realize,” he said. “From that moment on, we became their conduit for information,” he said. “We won their trust because we were the first to offer solutions to a problem that they did not see coming,” he added.