Former army general and tech and real estate entrepreneurs investing in import of Chinese electric cars to Israel
The new importer was set up by Niv Oron, the former Managing Director of the Audi Division at Champion Motors, and Barak Cohen, the former Mini and BMW Division CEO at Delek Motors
The Novard Group is led by chairman Major General (Ret) Yoav “Poly” Mordechai, and group CEO Shaun Bouter who was formerly a senior member of the Prime Minister’s Office, as well as co-founders Gil Geva, the owner of the Tidhar Construction Company, Tidhar partner Mark Weissman and founder and partner of Tidhar Group Arie Bachar.
The new importer, which is set to import cars from China, was set up by Niv Oron, the former Managing Director of the Audi Division at Champion Motors, and Barak Cohen, the former Mini and BMW Division CEO at Delek Motors.
The Novard Group invests in various sectors, such as fintech, agtech or biotech, with a special focus on the Middle East. The recent announcement on the upcoming establishment of full diplomatic ties between Israel and the UAE should certainly benefit the group's efforts in the region, as well as its ability to market cars in Arab countries with which Israel has diplomatic ties.
Chinese electric cars from manufacturers like MG and GAC are already being imported to Israel, but Novard believes that the potential of the massive Chinese market remains untapped.
