CHEQ acquires Israeli startup ClickCease to expand ad-verification services to smaller advertisers
“The addition of ClickCease will give us traction with mid-to-small size advertisers, a huge and largely untapped market in the space,” said CHEQ CEO
Hagar Ravet | 11:53 23.09.2020
Israel-based cybersecurity company CHEQ announced on Wednesday its acquisition of Israeli startup ClickCease that specializes in click-fraud prevention. The financial details of the acquisition were withheld, but all of ClickCease’s 20 employees are expected to join CHEQ’s operations, while continuing to operate under the ClickCease brand. CHEQ, incorporated as CHEQ AI Technologies Ltd., offers cybersecurity driven ad-verification to big brand advertisers and media agencies, focusing on ad-fraud and brand safety. Following the acquisition, the company will be able to offer its solutions also to mid-to-small size advertisers.