Israel’s Moon Active, the developer of Coin Master, acquires Melsoft in deal valued at over $100 million
The Israeli gaming company is looking to build on its success by adding mobile games Family Island and My Cafe to its catalog
Meir Orbach | 16:01 23.12.2020
Israeli gaming company Moon Active Ltd., which develops one of the world's most popular mobile games, is acquiring gaming company Melsoft. Melsoft also develops mobile games, including the successful Family Island and My Cafe. Melosoft has 240 employees, most of whom are based out of Minsk, Belarus and Nicosia, Cyprus, and has revenue estimated at $160 million a year. The price of the acquisition was not announced, but it is believed to be over $100 million. Moon Active's income in 2019 surpassed $500 million, and it ended the year boasting significant profits. Moon Active currently has only one active game, named Coin Master, which was released in 2016. According to Sensor Tower, which provides enterprise-grade market intelligence and performance metrics in the mobile app ecosystem, Coin Master is the fourth highest-grossing mobile game in the world in 2020, surpassing revenue of $1 billion. Coin Master is ranked in first place in revenue for mobile games in many countries, including the U.S., UK, France and Italy.