Don’t let SimilarWeb’s growth fool you, its startup vibe is alive and well
SimilarWeb’s CTO Ron Asher assures CTech it’s the same company it’s always been - albeit with a few more millions in the bank
Israel’s SimilarWeb, which helps customers compare website traffic and performance, analyze strategies, and grow market share, saw somewhat of an unsurprising growth in 2020 as the world battled with Covid-19. While physical stores and businesses pivoted to digital, SimilarWeb saw that sales opportunities and retailers were moving more online.“When you look at Similarweb customers and the services we are developing through the years, businesses that are not using SimilarWeb don’t know where they are in the digital web,” explained the company’s CTO Ron Asher. “It’s like a fog.”
One of the obvious advantages of this strategy is that it allows SimilarWeb to spread a veil widely and capture new areas in the market while allowing individual employees to feel the impact of their work each day. Asher told CTech that this method, which sees engineers and developers take ownership over end-to-end tasks, shows the “significant and identifiable” contributions made by each person at the company.Since SimilarWeb’s last round of $120 million in October (which saw its total funding double), the company has been on a hiring spree. In one month, Asher told CTech it has welcomed 30 new employees (virtually) and expects to expand the size of its R&D team from 200 to 300 in the next year. Given that most of the world is still in lockdown and practicing social distancing measures, new employees have been employed from not just Israel’s tech ecosystem of Tel Aviv, but neighboring regions like Jerusalem and Haifa. “Now, our approach is that once we are behind the crisis, we will be shifting into a hybrid model so that each team member will work part from home and part from office,” Asher explained. “It allows those people who would not normally consider joining a company in Tel Aviv to be comfortable doing so.” SimilarWeb was founded in 2007 and has since grown into a reliable source for marketers, sales experts, and media published to better understand web traffic and analytics. To date, it has received $235 million in funding and is headquartered in Tel Aviv’s high tech neighborhood of Sarona.