Israel’s SuperSmart raises $10 million for automatic checkout solution
“Deploying the app adds millions of dollars in earnings to the chains because shoppers tend to purchase more items,” says CEO
Meir Orbach | 16:12 11.02.2021
Automatic checkout startup SuperSmart Ltd. has completed a $10 million financing round led by German manufacturer Bizerba with participation from other funds and private investors, Calcalist has learned. The company has raised $13 million to date and employs 40 people in its offices in the central Israeli city of Rosh Ha’ayin. It has signed a distribution agreement with several European supermarket chains, among them with Metro. The software developed by SuperSmart links an app on the shopper’s smartphone with a barcode scanner offered at the entrance to the store.