Israel-based Inneractive sold for a second time in five years
The Israeli-founded adtech company was sold to Digital Tribune as part of the acquisition of parent company Fyber
Sophie Shulman | 14:56 22.03.2021
Israeli entrepreneurs Ziv Elul and Offer Yehudai are double-dipping on the success of their adtech company Inneractive Ltd. German company Fyber, into which Inneractive was incorporated in 2016, is being acquired by US-based Digital Turbine in a $600 million cash and stock deal. Five years ago, the two sold Inneractive to the Berlin-based Fyber for a mere $86 million. The company now employs 350 people, 100 of them in its Israeli development center. The purchasing company will pay $150 million in cash, $400 million in shares, and an additional $50 million depending on it reaching future milestones. Elul and Yehudai retain nearly no shares in the company, which is still under the ownership of its German founders, though they do hold options and Elul continues to serve as Fyber’s CEO, while Yehudai stayed on as president.