Affogata, a customer intelligence platform, announced on Monday the completion of a $5.5 million seed financing round co-led by Mangrove Capital Partners and PICO Venture Partners. Wix Capital and Fiverr Founder and CEO, Micha Kaufman, also participated in the funding round.
Affogata's AI-driven technology provides brands with expansive data related to their brand and competitors from across the web, online forums, and internal data sources in real-time. Multiple stakeholders such as marketers, product managers, customer success teams, data analysts, and more enjoy insights based on that data, enabling proactive actions to ensure the perfect customer experience. Affogata was founded in 2019 by Sharel Omer, Ran Margaliot, and Itamar Rogel and works with customer-obsessed brands including Wix, Lemonade, MyHeritage, eToro, Playtika, and more.
“Our ability to provide customer opinions and actionable insights for multiple stakeholders in real-time is a major differentiator for any brand, especially with the continued rise of online communities like Reddit,” said Affogata co-founder and CEO Sharel Omer. “This funding round is a big vote of confidence in our platform and will provide us with the ability to empower countless brands with a robust set of tools to improve their products, strengthen their online presence, and really stand apart when it comes to offering a superior customer experience while maintaining a strong reputation.”
Affogata’s platform gathers information from an expansive array of open data sources, both about the brand and competitors, and combines this information with data from internal sources to provide actionable insights. The platform's vast array of data sources includes niche sites that have critical importance for specific segments such as gaming forums, fintech communities, and more.
Beyond gathering data, Affogata makes insights and actions accessible to multiple stakeholders in a company, allowing them to collaborate with the same speed as a startup. Marketers, product managers, data analysts, customer success teams, PR teams, and other relevant stakeholders gain access to relevant insights and collaborate on comprehensive solutions.
This new funding will finance the company’s future expansion plans, including R&D, customer solutions, and more.
“Affogata is a truly unique company with potential and impact unlike almost any other we’ve encountered,” said Roy Saar of Mangrove Capital Partners. “They’ve created their own category, customer intelligence, and proven the immense impact that it can have almost from day one with global brands such as Wix and Lemonade, which they’ve helped make known for their customer-centric approaches. That’s a game-changer, and we’re excited to invest in this solution to make more brands customer-obsessed.”