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Tech on the Roof

What makes Israel’s “most promising startup” so successful?

At Calcalist’s Tech on the Roof event, Minute Media shared what it thinks helped earn its place as Israel’s number one startup

James Spiro | 13:09, 29.04.21

Following the publication of Calcalist’s 50 Most Promising Israeli Startups 2021, CTech was joined by the winner, Minute Media, who shared what it is that’s in their secret sauce of success.

“I think it’s a unique place to be in and to work for,” explained Sharon Weiss, CTO and VP R&D at Minute Media. “We are a tech-first company that combines the best technology for web, for publishing, and (also) media. We are with the people, with 300 million users around the world. It’s exciting.”

Weiss credits the type of work - with its blend of media content and adoption of innovative technology - as the main reason the startup secured the top spot this year. “Sports, lifestyle... working in a place such as this is very exciting. It offers something unique that not all of the companies in Israel can provide.”

You can watch the entire exchange in the video above

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