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Amit Dadush to head Bank Hapoalim's Bit Unit

Amit Dadush to head Bank Hapoalim's Bit Unit

The former communications executive will lead the bank’s money transfer and payment app on the heels of the launching of its new services

Daniel Farber-Ball | 15:52  03.06.2021
Amit Dadush, Former Director of Innovation and Business Development at Yes, Pelephone, and Bezeq International Group, was named to head the Bit unit in Bank Hapoalim's Innovation and Strategy Division.

Bit is Bank Hapoalim’s money transfer and payment app. With close to 2.5 million active users it offers payment for businesses and companies in a variety of areas: retail, food, consumer products, energy, insurance, pensions, and more, and most recently, launched Bit digital wallet and Bitcard credit card.

Amit Dadush Photo: Or Danon Amit Dadush Photo: Or Danon Amit Dadush Photo: Or Danon

In his most recent role, Dadush led the innovation and business development in the three Bezeq group communication brands and led the successful launch of "Yes+" streaming service, which was developed in collaboration with "Apple." In addition, Dadush also led the migration of Yes from satellite broadcast to broadcasting over the internet, one of the most complex projects in the Israeli communications market.

Commenting on his new appointment Dadush stated he is "proud and excited to lead Bit, the leading digital payment service in Israel. It is a fascinating time to be part of the renewed and ever-changing banking landscape and I thank Bank Hapoalim for their trust in my appointment."

Golan Sherman, Deputy CEO of Bank Hapoalim and Head of the Innovation and Strategy Division, said: "Amit brings with him rich and diverse experience and capabilities and has the ability of business-oriented creative thinking focused on customer experience, which will help Bit continue its momentum and success. I wish him great success in this new great challenge."

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