Better Juice raises $8 million in Seed funding
The Israeli startup’s enzymatic technology uses all-natural ingredients to convert fructose, glucose, and sucrose into prebiotic dietary fibers and other non-digestible molecules
CTech | 11:21 23.06.2021
Better Juice, which has developed a technology to reduce all sugars from natural juices, announced on Wednesday that it has raised $8 million in Seed-round funding. This round was led by iAngels and includes investors: Maverick Ventures Israel, Food Tech Lab TFTL of Spain, The Kitchen Hub, as part of the Strauss Group and Israel Innovation Authority (IIA), NEOME, Schestowitz Group, and Semillero of Puerto Rico. The Israeli startup’s enzymatic technology uses all-natural ingredients to convert fructose, glucose, and sucrose into prebiotic dietary fibers and other non-digestible molecules. Reducing up to 80% of all sugars, Better Juice’s non-GMO technology is designed to target orange juice’s specific sugar composition to naturally create a low-calorie, reduced-sugar product. Better Juice opened a pilot plant in January 2021. Better Juice was founded in 2018 by Eran Blachinsky, in collaboration with the Hebrew University, Jerusalem. The company was incubated in The Kitchen Hub – Strauss Group’s foodtech and IIA incubator, and received early funding from Maverick Ventures and other global partners.