This site uses cookies to ensure the best viewing experience for our readers.
DoubleVerify's 'Queen' analyst

A Day in a Life

DoubleVerify's 'Queen' analyst

Ady Kaiser, Senior Analyst at DoubleVerify, enjoys her job, not only because of the interesting challenges she faces but mainly because of the company's DNA

Sponsored Content | 11:51  12.07.2021


Name: Ady Kaiser

Age: 27

Where do you live: Giv'atayim

Company: DoubleVerify

Position: Senior Analyst

Ady Kaiser at DoubleVerify Ady Kaiser at DoubleVerify's office. Photo: Courtesy Ady Kaiser at DoubleVerify

For a Starter

What is so special about what you do?

I joined DoubleVerify 3.5 years ago when there were only 25 people at the Israel site. It allowed me to be involved in many products and methodological aspects of the company, which focuses on building a better and safer advertising online industry. In the last 3.5 years, DoubleVerify grew, and I grew with it. Nowadays, I’m the product owner of some of our core products. In addition, I’m part of the Software Development Guild, which aims to improve DV’s technology, architecture, and development processes by providing guidelines, guidance, and tools to the engineers in Israel. As part of my position in the Guild, I lead different data projects (including our data integration in GCP) and lead the data analysts professionally.

My Daily Routine


Good morning! Usually, I wake up 5 minutes before my alarm clock. At this time of the day, I always have the same question: Should I go and work out or go back to sleep? If I was smart (like today), I prepared everything in advance the night before.


It’s my time to manage the world from bed: check WhatsApp messages, emails, my schedule for today, Facebook, and Kim Kardashian's new Instagram stories. I play my morning pumping music, and I’m finally ready to get out of bed and start the day.


Swimming time! I have a 7-minute walk from my apartment to my gym. I try to split my time between different activities, and today is swimming day. Swimming for me is about getting into the zone - it helps me begin my day more focused.


I arrive at the office after a 10-minute drive from my home. I usually open my day with a “good morning” tour around the office. I take a bottle of water from the fridge and head to my desk.


We start our daily team meeting. Each team member gives an update about their tasks: what they did yesterday and what are their plans for the day. In addition, we discuss interesting challenges in our ongoing work and use this meeting as a brainstorming platform we follow up on later. For example, today, we discussed the time it takes to deploy a specific product and how to improve the build time by running the tests in parallel.


The daily meeting is over and It is time to work on exciting things. As part of my position, I’m responsible for leading the data analysts professionally. In one of my one-on-one meetings with team leaders, I realized a need for an advanced SQL workshop that will help the Fraud Analytics team. So today, I’m working on developing a workshop that will include hands-on training on advanced SQL functionalities, working with regex, and focusing on improving query performance.


Lunchtime! We have this “lunch journey” where we ask everyone if they will join us for lunch. I went to Magreb and got myself a salad (basically because I’m obsessed with their flatbread). At the office, we create the longest table chain, so everyone gets to eat together. I think this is my favorite time of the day. What I miss the most when working from home is eating with different people, getting to know them, and sometimes consulting about technical challenges. Today we had an interesting conversation about the Databricks POC that we are working on and our thoughts regarding the usage of Delta Lake.


A month ago, I initiated a monthly Business Q&A session with our SVP Product, Roy Rosenfeld. These sessions were born out of conversations with my co-workers at the Israeli R&D site, who wished to be more connected to the business side and its different aspects. I believe having a connection between what you do as an engineer and how it translates to business is important and makes your work more meaningful. When I suggested this idea to Roy, I knew that he’d be open to it and would gladly help. The first session was a great success, and today we have the second one that I am leading with Roy.

DoubleVerify offices. Photo: Courtesy DoubleVerify offices. Photo: Courtesy DoubleVerify offices. Photo: Courtesy


As part of my job in the Guild, I lead different data-related projects. One of them is the data catalog: As a big data company, we hold a lot of information in various tables and platforms, and as we grow, it becomes hard to know everything. So I am looking for a tool that will catalog our data and make our day-to-day job more manageable. So now, I am testing different tools and defining the needs for a solution that will fit us. This also includes testing the integration with various Google Cloud Platform tools.


I take part in the Emerging Leadership Global Program alongside 15 DV employees selected from all over the world for a six-month program. Together with senior management, we worked on a business challenge. My team worked on improving the employee brand and candidates' experience, and today we are presenting our project to the company's senior management.


Now I am meeting DV employees from Japan, UK, and Germany as part of #DV-BUDDIES, one of my favorite Covid-19-time-related programs DoubleVerify initiated. Each DV employee was assigned to a random group of four, and every two weeks, we are given 30 minutes for a shared zoom call. You can talk about whatever you want, and the only purpose of these calls is to socialize and get to know different people. As part of this program, I got to meet people from all over the world and in different positions.


I’m back home and at a school zoom meeting. It is the last week of my Master’s degree, and I need to finish my group project for one of the courses. My team is going over the presentation I made and deciding who will present what.


Zoom is finally over for the day. Now I get to meet one of my best friends, who I met in Singapore when I lived there, for our tradition of ordering sushi and watching trashy reality TV shows.


I’m back home. I organize everything for tomorrow and check my schedule for tomorrow and see if there is anything special. It’s time to go to sleep. Good night!

DoubleVerify team. Photo: Courtesy DoubleVerify team. Photo: Courtesy DoubleVerify team. Photo: Courtesy

After Hours

Home/ Office/ Hybrid: Hybrid. These days I work from the office about three days a week, and I like the flexibility.

What music do you listen to? Everything, from Simon & Garfunkel to Nathan Goshen

What is your favorite Netflix show?  The Crown - I watch it with my Dad. He wanted to name me Elizabeth when I was born, my mom disagreed, but since I was a child, my nickname at home is “The Queen”. How I Met Your Mother - I think I watched the entire show more than 10 times, and I can quote every single episode. Every true crime documentary.

What do you want to do when you grow up? I want to make a real impact on the world and do something that will make a difference, especially for minorities.

Favorite corner in the office? We have a booth table that faces the office’s amazing view. I like sitting there when I have a small break in the middle of the day.

Apple or Android? Android. I like its freedom.

What do you like about your job? The company's DNA is amazing, and I enjoy my day-to-day, not only because of the interesting challenges I face but mainly because of the people with whom I work. My co-workers at DoubleVerify are a great mix of professionals, people I can learn from, and friendly and caring people. I feel like the company and management care about me personally and not only as an employee, and want me to do things I'll enjoy and will challenge me to continue growing.
share on facebook share on twitter share on linkedin share on whatsapp share on mail