“There is so much fragmentation, but I think we will see the return of the bundle”

"It has been a crazy year and our customers had to focus on platforms to be able to deliver news, video and entertainment for their customers in high quality," said Yael Fainaro, Senior VP Security at Synamedia, speaking at JerusalemTech. "They are receiving very high demand and we had to make sure that their systems can withstand the level of viewing that we experienced."

Synamedia is the world’s largest independent video software provider. The company's technology and products are trusted by over 200 TV broadcasters and content providers, including giants such as AT&T, Comcast, Disney, Foxtel, Rogers, Sky, Tata Sky, Verizon, Vodafone, and Israeli "YES".

Synamedia Israel R&D develops cutting-edge technologies for the video and streaming industry including video platforms addressing user experience, anti-piracy solutions and advanced advertising.

"We believe that you will start seeing service providers consolidating and aggregating the different services like Netflix and Disney+," added Fainaro. "You will have one deal and one password and basically have one service to go to for your streaming platforms. There is so much fragmentation right now, but I think we will see the return of the bundle."

You can watch the entire exchange in the video above.