YOOBIC raises $50 million to help frontline employees

YOOBIC, an all-in-one digital workplace for frontline teams, has announced that it has raised $50 million, bringing its total funding to $80 million. The company’s Series C round was led by Highland Europe, a growth-stage investment firm that backs software and consumer technology companies and joins existing investors Felix Capital and Insight Partners. A single family office advised by BNF Capital Limited also participated in the round.

“YOOBIC’s mission is to shape the future of work for the deskless workforce,” said Fabrice Haiat, CEO and co-founder of YOOBIC. “They are essential to business success: they are the brand ambassadors of their organization, and are responsible to keep or break the company mission. This funding will consolidate YOOBIC’s position as a global market leader for frontline teams, helping brands to ensure all their employees feel connected, fulfilled, and valued to become the leaders of tomorrow.”

YOOBIC claims to be the first full-service software platform designed for frontline teams. It helps retail associates, restaurant staff, fieldworkers, and more with their daily task management, delivers digital training, and helps with communication with peers and supervisions through an app. The company is currently helping 300 brands in 80 countries at over 335,000 locations across sectors relating to retail, hospitality, distribution, manufacturing, and more.

“We’re excited to partner with YOOBIC, which, thanks to the highly impressive team led by Fabrice, Avi, and Gilles, has clearly established itself as a leader in the digital workplace space with demonstrable market traction and impressive growth,” said Jean Tardy-Joubert, Partner at Highland Europe, who will be joining the YOOBIC Board. “While companies have historically focused on digital investments for deskbound employees, the world is becoming distributed and decentralized. We anticipate a seismic shift that will see huge resources, technology, and capital shifted toward frontline teams.”

There are 2.7 billion deskless workers who make up 80% of the global workforce. Frontline workers in healthcare have particularly gained global appreciation following the pandemic and their dedication to helping patients of Covid-19. Despite this, only 1% of IT spending is targeted at deskless employees. As the world starts to open up again, YOOBIC can help organizations safely and effectively manage staff who spend their work hours away from computer screens. In the last 12 months, YOOBIC’s platform has seen a 200% increase and now has 1 million activities per month.

YOOBIC was founded in 2014 and its platform is used by 200 companies around the world including Boots, Lancôme, Lacoste, Logitech, Peloton, Puma, Vans, and Sanofi. Highland Europe was formally launched in 2012 and has raised over €1.8 billion ($2.1 billion). To date, it has invested in companies such as WeTransfer, Wolt, Malwarebytes, and more.