Redefine Meat announces ‘New-Meat’ range of products, expanding its alternative meat offerings
Kebab? Burger? Bolognese? There’s a product for that
Plant-based alternatives to meat are currently experiencing a surge in popularity as people - especially the young - are looking for healthier and more environmentally-friendly foods to eat. Redefine Meat’s new range of products will be available at Israeli restaurants including Nam, Hudson, Bodega American Kitchen, and The Lounge. It is understood that the menu will become available in Europe towards the end of 2021 and the USA and Asia can enjoy the cuisines in 2022.Redefine Meat was founded in 2018 and recently secured $29 million in funding, the highest Series A round for an alternative meat company at the time. Its total funding is $35 million with strategic investors including Hanaco Ventures, Happiness Capital, and CPT Capital, as well as several other investors including The PHW Group, Losa Group, Sake Bosch, and K3 Ventures.