Digital art platform Niio raises $15 million, announces partnership with Samsung

Digital art platform Niio announced on Tuesday that it has raised a $15 million Series A round. Niio offers curated art on-demand – including NFTs - for subscription or purchase, with instant display capability on virtually any screen, from living rooms to public installations. It has attracted more than 6,000 artists to date.

Investors in the A round include L-Catterton (a joint venture between LVMH and Catterton), Saga VC and existing investors Entrée Capital and Pico Partners. Additional investors include entrepreneur Shalom Mckenzie – who recently purchased a Cryptopunk at Sotheby’s for $11.75 million, as well as other major global collectors, gallerists and trustees at institutions such as the MOMA and Guggenheim

“We have realized our vision for a platform that first and foremost empowers artists and enables their work to be experienced digitally and available globally,” said Niio co-founder Oren Moshe. “We are gratified by the trust that more than 6,000 artists have placed in us – as we enable them to publish, manage, protect and monetize their life’s work. Without them – and the parallel support of the art community including museums, collectors, and galleries – we would not be in the position we are, with the support of wonderful investors and Samsung.”

Niio also announced on Tuesday a strategic partnership with Samsung that will see Tizen OS-enabled screens present premium art. “Samsung is constantly looking for new ways to allow businesses to engage customers while remaining true to their core values,” said Hyesung Ha, Senior Vice President of Samsung’s Visual Display Business. “This partnership with Niio.Art will allow users to transform their spaces with stunning, versatile digital canvases that display the very best in digital art.”