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Israel’s GoTo Global expands to Europe with purchase of German scooter provider emmy

Israel’s GoTo Global expands to Europe with purchase of German scooter provider emmy

The acquisition follows a recent funding round that saw it raise $22.5 million from investors including WeWork’s Adam Neuman

James Spiro | 10:24  06.10.2021

GoTo Global Mobility has announced that it has acquired emmy, a German electric scooter sharing company. The price of the purchase was not disclosed but it is understood that it will help the company with its European footprint and help it reach an annual revenue of €100 million ($115 million) by 2023.

“This acquisition provides us with a large, immediate footprint in Germany and brings us one step closer to our mission of bringing multimodal shared mobility to every major European city by 2025,” commented Gil Laser, CEO of GoTo Global. “Today, very few city journeys rely on just one form of vehicle, and we believe that multimodal transport is the future for modern urban travel. We are excited to bring our unique technology platform to the German market, enabling commuters to easily move in whichever way best suits their needs.”

Valerian Seither, Gil Laser, and Alexander Meiritz. Photo: PR Valerian Seither, Gil Laser, and Alexander Meiritz. Photo: PR Valerian Seither, Gil Laser, and Alexander Meiritz. Photo: PR

GoTo Global already offers multi-mobility solutions in Israel, Spain, and Malta by providing commuters with access to a range of transport options including cars, vans, mopeds, scooters, and bikes through an app. The acquisition follows a recent funding round that saw it raise $22.5 million from investors including WeWork’s Adam Neuman.

“emmy customers will quickly see the benefits of this acquisition once we roll out GoTo’s unique technology. This will allow them to easily complement their moped rides with cars and micro-mobility options,” added Valerian Seither, Managing Director of emmy. “We have always believed in the future of urban mobility without the need to own a vehicle, and this acquisition complements our vision perfectly, helping to reduce the number of privately-owned vehicles in cities across Germany and reducing CO2 emissions. From a business perspective, we expect this move to see GoTo Germany triple its annual revenues via the rollout of multimodality driven application.”

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emmy was founded in 2015 by Alexander Meiritz and Valerian Seither in Berlin and is one of the leading scooter rental companies in the country. Each scooter is equipped with two helmets with disposable hygiene hoods and there are 3,000 in Berlin, Hamburg, and Munich serving 350,000 customers. GoTo Global was founded in 2008 in Israel and powers millions of mobility journeys via a fleet of thousands of assets.

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