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DAZN acquires video streaming startup Texel, opening innovation hub in Israel

DAZN acquires video streaming startup Texel, opening innovation hub in Israel

The sports media giant is aiming to develop interactive and engaging content layers as part of DAZN’s sports streaming service

CTech  | 13:23  11.11.2021
Global sports media company DAZN Group has acquired Israeli startup Texel and will use it as the foundation for its new innovation hub in Israel to be named DAZN X.

Texel, which develops video streaming solutions, employs 50 people in its Tel Aviv office and they are all set to join DAZN's team. DAZN X will operate as a global business unit across all DAZN’s core markets.

Texel CEO Amir Segev. Photo: Courtesy Texel CEO Amir Segev. Photo: Courtesy Texel CEO Amir Segev. Photo: Courtesy

"DAZN X will focus on developing interactive and engaging content layers for fans as part of DAZN’s sports streaming service," the company said.

“We are here to revolutionise the sports viewing experience by making it more exciting, more sociable and engaging," said Shay Segev, DAZN Co-CEO. "Our acquisition of Texel and the launch of DAZN X significantly accelerates our strategy and positions us as the world’s leading sports innovator.”

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CEO and co-founder of Texel, Amir Segev, said, “DAZN shares our vision of redefining the viewer experience by providing richer, more relevant and interactive content. We are immensely motivated as we join the fantastic teams at DAZN to innovate and reshape sports viewing for the better.”

DAZN Group is one of the fastest growing sports media companies in the world. Headquartered in the UK and with employees in over 25 countries, DAZN Group is home to DAZN, the leading global sports streaming platform, DAZN News, the popular sports portal and DAZN Player, the proprietary sports video-on-VOD demand platform for publishers.
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