“We want to promote technologies and companies that do good, and build a better corporate culture”

“New Era Capital invests in early stage growth startups, with a special focus on ESG guidelines. We invest in companies who are mainly between the funding stages of late-Seed to early Series B and have started to show a proof of concept and yield revenue,” Ran Simha, Founding Partner of New Era Capital, told CTech’s Yafit Ovadia in an interview at the Calcalist and Leumi Tech Mind the Tech New York 2021 conference in Manhattan on Tuesday. New Era is particularly interested in companies that aren’t yet mature, Simha clarified.

“We’re particularly interested in diversity and inclusion,” added Founding Partner Ziv Conen, “it’s part of our overall idea, to promote technologies that do good as well as companies that want to build a better corporate picture. For a lot of these entrepreneurs, this is already their second and third time starting companies. For us at least, the proof is in the pudding. Entrepreneurs chose us due to the personal relationships we form as well as the value we provide them. And it’s also a lot of fun to work with these entrepreneurs and help them grow.”

Watch the full interview in the video above.