“More major companies are making bets on content creators and small influencers”

“When we started, it was at the beginning of the transition the industry was going through,” explained Ira Belsky, Co-Founder and co-CEO of Artlist. “From having a few people making content for billions of people, to the situation we are in today where tens of millions of people are making the content for billions of people.”

Artlist is a highly curated catalog of music, stock images, sound effects, and effects for online content creators. Founded in 2016, the company helps those that make videos on YouTube, TikTok, and any other online platform that can attract an audience.

“When we started we were more focused on the pro end of the spectrum,” he continued. “As the transition happened, we worked our way down and today you have YouTube creators and TikTok creators who are making extremely professional content and we are on a mission to support that.”

According to Belsky, it’s a billion-dollar move by an industry that is shifting its priorities. “You see more major companies making bets on content creators and small influencers. In general, the amount that is paid to them is growing, it grew 44% since 2018, to around $14 billion today.”

You can watch the entire exchange in the video above.