Centrical promotes Daphne Saragosti and Dalit Sadeh to executive positions

Centrical, an employee success platform blending gamification with microlearning, has announced that it has promoted Daphne Saragosti and Dalit Sadeh as the company’s new Chief Customer Officer and Chief Operating Officer, respectively.

Saragosti joined Centrical in 2017 and until now served as its VP of Customer Success. In her new role as CCO, she will lead strategic initiatives and growth engines to global expansions into countries in Europe, Asia, and South America. Before joining Centrical, she was VP of Customers at ironSource and VP of Customer Retention at Supersonic. Before that, she was Customer Manager at Playtech.

Sadeh joined Centrical in 2019 and served as Global VP of Solutions for three years. In her new role as COO, she will carry out strategic planning and initiatives such as building a sales and marketing strategy and improving revenue streams. Before joining Centrical, she was VP of Product at LivePerson, VP of Product at Whitewater, and Product Manager at Nice.

“In the last two years, the Centrical platform has enabled global companies to build employee-centered business solutions, which helped companies adapt to the ever-evolving market conditions and global norms, and despite the uncertainty and economic crisis that characterized the period have, these companies have actually proven to show growth and help their employees adapt to changes,” said Gal Rimon, Founder and CEO of Centrical. “Enabling Centrical’s customers to grow has also tremendously surged the use of the platform, which increased by 700%. With the vast knowledge and experience of Daphne and Dalit in global markets, we will be able to charge forward with the upcoming stages of our expansion and growth around the world. I am extremely proud and honored that following these appointments, the percentage of women in the company's top management has reached 42%."

Centrical was founded in 2013. It currently employs 160 people across offices in Ra’anana, London, Melbourne, Singapore, and New York. Its employee success platform blends AI and advanced gamification with microlearning to help motivate Generation Y and Z through encouragement, public cheering, teamwork, and friendly competitions. It has raised $66 million from JVP, Aleph, 2B Angels, C4 Ventures, Citi Ventures, CE Ventures, and La Maison.