Deshen-Hatzafon: “It is both a problem and an advantage working in a rural area”

“We have facilities and have production plants, so we can’t be in the middle of the city because we have dangerous materials,” explained Anat Dor-Cohen, Deputy CEO and COO at Deshen-Hatzafon. The company was established in 2012 and works with 260 farmers and roughly 150,000 hectares to help prevent soil contamination. It is based in the north of Israel and although it works all over the country, it benefits most by operating in Israel’s periphery.

“It is both a problem and an advantage working in a rural area,” she added. “If I talk about finding a worker, or the way to get to the factory, of course there is a big advantage to being in the city.” For a company like Deshen-Hatzafon, it is essential to be away from hubs like Tel Aviv - but attracting top talent and enticing them to move away from major cities can be difficult.

You can watch the entire exchange in the video above.