Cloudinary employees net $110 million in secondary deals at $2 billion company valuation
The Israeli company reached $100 million in annual recurring revenue last year with its automated, AI-powered media management platform
Meir Orbach | 15:30 15.02.2022
Numerous Israeli startups have raised massive sums over recent years, with many also reaching the much-coveted $1 billion valuation and Unicorn status. Israeli company Cloudinary, which has developed a platform to manage media assets, is very different in that aspect as it has never raised any funds for the company coffers since its foundation in 2012. However, the company executives nevertheless understood recently that the time had once more come to allow employees to sell part of their stakes while bringing in professional investors to the company. Cloudinary announced on Tuesday a secondary investment from funds managed by Blackstone Growth (BXG) reaching a sum of $110 million at a company valuation of $2 billion. Blackstone’s investment follows three previous secondary rounds, by Salesforce Ventures in 2020 and Bessemer Venture Partners (BVP) in 2018 and 2015.