Investment firm Peak opening investment in high-tech startups to general public

Investment company Peak is launching its operations in Israel and will allow the general public to invest in Israeli startups alongside venture capital funds. The fund’s CEO and Managing Partner is Aviad Sorek and its Chairman of the Board is former Minister of Science and Technology Izhar Shai. Unlike other private funds, Peak offers a new model that will allow individuals to invest alongside VCs, with its total investment in funding rounds to only be in the tens of thousands of dollars.

The fund plans to invest only in early-stage companies through round A, and sell its holdings in the subsequent round. Peak will sell holdings at a reduced price, but with at least a twofold return on the investments. The company will receive from each private non-accredited investor a one-time 6% management charge and a 10% cut from the deal’s profits.

The Peak team.

Peak offers private investors to invest alongside leading venture capital firms such as Fusion LA, The Junction, F2 Venture Capital, and Disruptive Ventures. To date, investing in startups in Israel is accessible to only a limited number of entities and professionals, with over 85% of the investment capital coming from foreign investments.

Sorek, the firm’s CEO, told Calcalist that he believes the fund enables people to find additional ways to reach these startups and invest in them in a much safer and easier way, although risk is still inherent as is the case when investing in young high tech companies.

Aside from Shai and Sorek, the fund has additional experienced senior figures such as Ziv Elul - an accomplished entrepreneur who founded and managed Interactive until it was later sold to Fyber N.V., where he currently serves as CEO. Elul then led the company to its eventual acquisition by Digital Turbine for $600 million. Other partners include entrepreneur Ana Lipnik Levi, and Lital Leshem, a Director at SkyX, among others.