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Crowdvocate raises $15 million for marketing customer-led growth vision, rebrands as Base

Crowdvocate raises $15 million for marketing customer-led growth vision, rebrands as Base

The company is building a CLG ecosystem for customer-led marketers, sales, and product professionals

CTech | 16:57  17.06.2022

B2B customer marketing company Crowdvocate has raised $15 million from Wing VC and Vertex Ventures Israel, and announced that it will now be called Base. The company said that its rebranding to Base is a reflection of its Customer-led Growth vision, whereby a focus on engaging with customers for revenue influence, effectively and at scale, is the new foundation upon which B2B companies will build their futures.

Founded in 2018 by co-founders Gal Biran (CEO) and Gal Briner (CTO), Base believes that existing customers are the number one revenue stream for SaaS companies and in using automation in scaling marketing programs targeting these customers.

Base co-founders Gal Biran and Gal Briner Base. Base co-founders Gal Biran and Gal Briner Base. Base co-founders Gal Biran and Gal Briner Base.

"In just three years, Base has landed some of the industry's biggest brands, including HubSpot, Gainsight, Twilio, Gong, NICE, and SimilarWeb, and helped them transform their marketing organizations into full-blown growth engines with unprecedented impact on customer Lifetime Value, Net Dollar Retention and acquisition," said Jake Flomenberg, Partner at Wing VC.

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“We 5X'd our ARR in just 12 months, and this round will support our plans to triple our customer base over the next 18 months," said Biran.

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