This site uses cookies to ensure the best viewing experience for our readers.

CTalk “Malls are not dead and will not be dead soon”

Daniel Korn, CEO of, spoke to CTech about e-commerce and what the future of shopping looks like

James Spiro | 11:11  23.06.2022

“From a strategic standpoint, when I look at the assets and the advantages that we have, definitely the fact that we have a local offline presence is a huge advantage compared to global players,” said Daniel Korn, CEO of Speaking at Calcalist’s e-commerce conference, Korn highlighted the strength of physical stores and how they can impact online shopping behavior. is a subsidiary of Azrieli Group, a large real estate company with 19 physical malls and a number of office spaces across the country. Korn joined nearly one year ago to help boost its online presence and expand into more forward-facing digital shopping.

“I look at it from both sides, how can we get \[Azrieli Group\] to help us expand our e-commerce, but also an e-commerce, we are still small compared to the Group - how can we bring more digitalization, more consumer-centric approaches to the malls and other assets of the Group? This is the opportunity.”

Regarding the future of malls, he claimed the future is strong: “Malls are not dead and will not be dead soon. They will remain the majority even with the growth of e-commerce. The key here is how you get the best of both worlds - how you get the best consumer-centric digital experience to the malls,” he added.

You can watch the entire exchange in the video above.

share on facebook share on twitter share on linkedin share on whatsapp share on mail