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Amit Menipaz: “The most productive and successful acquisitions have always begun as a business partnership”

Real Life Superpowers

Amit Menipaz: “The most productive and successful acquisitions have always begun as a business partnership”

In a conversation with Noa Eshed and Ronen Menipaz on the podcast Real Life Superpowers, Amit Menipaz, former Vice President of eBay global, discusses how his superpower is a powerful imagination

CTech | 14:48, 01.08.22



“Nobody wants to buy a business that wants to get out of the business …the most productive and successful acquisitions have always begun as a business partnership,” explained Amit Menipaz on the Real Life Superpowers podcast.

In this episode, we speak with Amit Menipaz, former Vice President of eBay global. At eBay, Amit led global product transformations to understand eBay’s inventory, simplify selling experiences and build new buying and personalization platforms and experiences by leveraging big data, AI/machine learning, computer vision and a world class team located across the U.S., Europe and Israel. He also co-authored an academic textbook about International Business that is used in Business schools around the world.


Amit Menipaz Amit Menipaz Amit Menipaz


Amit experienced different cultures his entire life. Being a bit of a chameleon and assimilating into a new culture is almost second nature to him. He’s used to walking in and out of different worlds. He was born in Israel, when he was about 18 months old the family moved to the U.S. and kept relocating to a different city or country roughly every three years. This wasn’t easy on him but taught him two major life lessons that we can all lean on:

1. Not to be afraid of change – everything is a learning opportunity with the right attitude.

2. There’s no such thing as normal – don’t assume you are right, be open minded.

We talked about Amit’s own sense of responsibility once he takes on a project and how he has learned to navigate stress.

Amit feels his superpower is his powerful imagination, when he believes in an idea it becomes very real to him. Once it becomes real he walks around and the whole world needs to interact with it, and this draws people and ideas and resources.


Ronen Menipaz and Noa Eshed Ronen Menipaz and Noa Eshed Ronen Menipaz and Noa Eshed

Noa Eshed: recognized as a thought leader by the Daily Telegraph. Her book "The Smart Marketer's Guide to Google Adwords” was an Amazon no.1 bestseller. Her digital marketing agency Bold Digital Architects has acclaimed several industry awards. She previously co-founded and distributed Israel’s only national magazine for students, and is a certified lawyer (Hebrew U grad) and journalist.

Ronen Menipaz: an Israeli investor, entrepreneur, tech advisor, and founder of numerous business ventures in the entertainment, adtech, and fintech space. During his 25 years of entrepreneurial experience, Ronen has been involved with over 100 startups in Israel, 30 of which he founded or co-founded. Two of those startups went public, while five were sold and four more are currently privately profitable companies.

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