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Noam Toister: Turning crisis into opportunity

Real Life Superpowers

Noam Toister: Turning crisis into opportunity

In a conversation with Noa Eshed and Ronen Menipaz on the podcast Real Life Superpowers, Noam Toister, CEO and co-founder of bookaway.com, discusses resilience and choosing the right investor

CTech | 14:48  01.08.2022



In 2020 when the pandemic struck, the travel industry suffered the largest crisis in 100 years. Bookaway.com crashed from significant revenue to tens of dollars a day.

In this episode of the Real Life Superpowers podcast, we speak with Noam Toister, CEO and co-founder of bookaway.com, a startup that helps travelers with everything to do with ground travel tickets (bus, ferry, train, you name it).


Noam Toister Noam Toister Noam Toister


Some people are generals of peace, some of war. Noam is a general of war. Instead of closing shop, he and the team raised $35 million and bought three companies.

It’s a story of resilience, of pushing forward against all odds, and of how choosing the right investors can make or break your chances of success.


Ronen Menipaz and Noa Eshed Ronen Menipaz and Noa Eshed Ronen Menipaz and Noa Eshed


Noa Eshed: recognized as a thought leader by the Daily Telegraph. Her book "The Smart Marketer's Guide to Google Adwords” was an Amazon no.1 bestseller. Her digital marketing agency Bold Digital Architects has acclaimed several industry awards. She previously co-founded and distributed Israel’s only national magazine for students, and is a certified lawyer (Hebrew U grad) and journalist.

Ronen Menipaz: an Israeli investor, entrepreneur, tech advisor, and founder of numerous business ventures in the entertainment, adtech, and fintech space. During his 25 years of entrepreneurial experience, Ronen has been involved with over 100 startups in Israel, 30 of which he founded or co-founded. Two of those startups went public, while five were sold and four more are currently privately profitable companies.



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