Bright Data acquires eCommerce insights provider Market Beyond for tens of millions of dollars
The Israeli company is launching Bright Insights, a new division which will provide customers with a complete web data cycle, from collection through to analysis and actionable insights
Web data platform Bright Data announced on Monday the acquisition of eCommerce insights provider Market Beyond in a deal believed to be valued at tens of millions of dollars. With this acquisition, Bright Data adds digital shelf analytics to its data offerings, introducing its new division – Bright Insights.
Market Beyond’s team will join Bright Data’s workforce of over 400 employees. Through Bright Insights, leading retail brands, marketplaces and manufacturers will be able to gain quality, reliable web data as well as critical business insights from one place. This will allow prominent brands to create strategies based on quality-driven data insights and, in turn, optimize and advance their business performance.
Since its establishment in 2016, Market Beyond’s AI & Machine Learning technology has served the largest brands across the world. Its customer base includes multiple Fortune 500 brands, such as Home Depot, eBay, Overstock and many more.
“The acquisition of Market Beyond, and the subsequent launch of Bright Insights, will allow retail sphere leaders to seamlessly get the real-time web data they need as well as the actionable insights crucial for split-second decision-making,” said Bright Data CEO Or Lenchner.
“This partnership not only signals a new chapter for Market Beyond but affirms our commitment to providing market-leading data-driven insights to leading businesses around the world,” said Market Beyond CEO Yuval Yifrach. “Market Beyond’s capabilities complement Bright Data’s industry-first technology perfectly. This deal, as well as the launch of Bright Insights, will allow us to continue providing market intelligence to brands and retailers and extend our reach to new markets.”