“Our mission is to move global trade online"

Name: Balance

Sector: Fintech

Founded: 2020

Founders: Bar Geron, Yoni Shuster

Employees: 60

Investment: $87M

Investors: Lightspeed, Stripe, Ribbit, Forerunner, Hubspot, Salesforce

“Me and my co-founder Yoni worked at Paypal. We came from the world of payments, understanding eCommerce and seeing the challenges businesses are facing when using a B2C-orientated product,” explained Bar Geron, CEO and Co-founder of Balance. “There was an acceleration in the maturation of the market with Covid and the digitization strategies of the big companies are now being deployed after a long time of sitting on the shelf.”

Balance is a digital payments platform that enables websites the ability to offer customers payment options in a variety of ways, including payment through checks, bank transfers, or credit cards with flexible terms. The money is then received immediately. The technology also enables companies in traditional industries to migrate to an e-commerce model similar to the consumer market and enjoy the benefits of large-scale online sales.

Balance has been selected as one of "Tomorrow's Growth Companies" according to Qumra Capital. This year, for the fourth year in a row, Qumra published its list of the most promising growth companies in Israeli high-tech, naming those who are on the path to becoming the next big thing.

“The team is amazing, it is an assemble of passionate people about the economy as a whole,” he continued. “Our mission is to move global trade online, so we have people from the treasury department, we have people from payment companies, eCommerce companies, and big tech people who are looking to make a difference.”

You can watch the full interview in the video above.

Qumra Capital list logo.