Plus500 and Chicago Bulls announce multi-year global partnership
The trading company’s first US-based sports sponsorship agreement with the Bulls is aimed to drive awareness of the global multi-asset fintech group in the US
Plus500, an Israeli-founded global multi-asset fintech group, announced on Monday a new major multi-year sponsorship agreement to become an official global partner of the Chicago Bulls of the NBA.
The Plus500 logo will be the first ever to be featured exclusively on the front of the team’s warmup shooting shirts and jackets, beginning with the Bulls’ first pre-season game at the United Center on Tuesday. Plus500 will also have access to branding rights as the “Official Global Online Trading Partner” of the Chicago Bulls.
The four-year partnership will include various marketing elements, community initiatives, social media content, events and more to drive brand awareness. It will also emphasize Plus500’s ambitions to develop its global footprint by entering new markets, and specifically the Group’s connection with the city of Chicago — the heart of the U.S. futures industry and where Plus500’s U.S. operations are located.
“We are very excited to become the official global partner of the Chicago Bulls, one of the most renowned and successful teams in basketball history,” said David Zruia, CEO of Plus500. “What makes this partnership so potentially valuable is that Plus500 and the Chicago Bulls share a consistent focus on innovation, a high-performance culture and a track record of success. With the recent launch of TradeSniper, this partnership will help Plus500 drive brand awareness in the U.S. as we continue to diversify our global product offering and grow our presence in this significant and exciting market.”
The partnership with the storied NBA franchise is the first-ever U.S. sponsorship for Plus500 adding the Bulls to an impressive roster of major international sports partnerships in key growth markets, including Atalanta B.C. in Italy, BSC Young Boys in Switzerland, and Legia Warsaw in Poland, as well as a successful previous 7-year partnership with Atletico Madrid in Spain.