Contech startup founded by ex-Sayeret Matkal officers raises $11 million
Beti's cloud-based platform is designed to allow construction companies to easily and efficiently supervise and coordinate workflows and worker safety on the site
Beti, a cloud-based construction site management software specializing in safety, labor management, and quality assurance solutions, announced on Thursday an $11 million strategic growth investment round led by PSG, with participation from 97212 Ventures.
The company was founded in 2018 by CEO Omer Slavin, a fourth-generation to a family of contractors, and CPO Shir Mautner. Slavin and Mautner served together as officers at the IDF’s General Staff Reconnaissance Unit, better known as Sayeret Matkal. They brought on board another ex-Sayeret Matkal officer in Dekel Schwarzmannm, who serves as the CTO.
Beti, which had been bootstrapped until now, employs 40 people in total in Israel and the U.S.
Beti provides construction developers and general contractors with a one-stop-shop solution for site management that assists them in addressing on-site safety and compliance issues, while simultaneously working to improve on-site efficiencies and boost productivity. Beti introduces a full suite of products, which includes safety, access control, quality assurance, and process control, throughout the lifecycle of construction projects. Currently serving 300 customers across many sites, Beti’s customer base encompasses a number of Israel’s top 100 construction companies, including Shapir Engineering, BST Group, Ken Hator, Y.H. Dimri, and Afcon Group.
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Following the opening of the company’s first U.S. office in Brooklyn, New York, this year, Beti plans to accelerate a growth strategy that focuses on expanding into other key East Coast cities including Philadelphia and Miami, as well as business hubs across New Jersey and Connecticut.
