Insurtech startup Sayata acquired by US firm Global Indemnity
The deal, estimated at tens of millions of dollars, brings the Israeli startup’s AI-powered insurance marketplace under Global Indemnity’s umbrella.
Global Indemnity Group, the New York–listed property and casualty insurer, has acquired Sayata, an Israeli AI-enabled marketplace for commercial insurance distribution, through its subsidiary Penn-America Underwriters. While no financial details were disclosed, market sources estimate the deal to be worth tens of millions of dollars in cash and shares.
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The acquisition reflects Global Indemnity’s effort to modernize its agency operations and expand into faster, technology-driven channels. It comes on the heels of the company’s restructuring of Penn-America Underwriters to focus on agency and insurance services.
Founded in 2017 by Asaf Lifshitz (CEO), Iddan Golomb (CPO), and Avishay Maya (CTO), Sayata has built a digital platform used by thousands of insurance professionals across the U.S. The company specializes in streamlining the distribution of commercial property and casualty products, using AI-driven analytics to cut inefficiencies and accelerate policy placement. It says its platform has already supported tens of thousands of policies and forged partnerships with top-tier carriers nationwide.
Investors in Sayata include: Pitango Growth, Hanaco Ventures, Team8 Capital, Vertex Ventures, Elron Ventures, and OurCrowd.
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Praveen K. Reddy, president and chief executive of Penn-America Underwriters, said the acquisition “directly supports our strategy to deliver faster, smarter distribution solutions for specialty insurance.”
For Sayata, the deal offers scale and backing within a larger insurance group. Lifshitz said the company will “continue to deliver best-in-the-industry economics for our customers” while broadening its reach through Global Indemnity’s network.
