Minute Media acquires VideoVerse for $200M, raises tens of millions at $1.4B valuation to finance deal

Minute Media, a sports technology and content unicorn, is acquiring VideoVerse. The Indian-American company, which employs approximately 300 people, has developed Magnifi, a SaaS platform that enables rights and content owners to automatically identify highlights in sports, create real-time summaries, and distribute short, engaging video content efficiently and quickly. The companies did not disclose the purchase price, but it is estimated at over $200 million in a cash-and-stock deal. VideoVerse is a direct competitor of the Israeli company WSC.

To complete the acquisition, Minute Media raised tens of millions of dollars from its investors at a valuation of $1.4 billion. To date, Minute Media has raised around $300 million and employs over 2,000 people.

Asaf Peled.

This acquisition is the company’s largest in recent years. In March 2024, Minute Media acquired the franchise to distribute Sports Illustrated content. A few months earlier, the company acquired STN Video, gaining the rights to distribute content from all major U.S. leagues and their subsidiaries, including the NBA, NFL, MLB, NASCAR, and Formula 1.

Minute Media plans to launch a fully integrated solution for creating, distributing, and monetizing content, while deepening strategic partnerships with teams, leagues, and sports associations around the world.

Asaf Peled, Founder and CEO of Minute Media, said: “With this acquisition, Minute Media will become the world’s leading SportTech company. It elevates our capabilities to the next level in working with the world’s major leagues and expanding strategic partnerships. Unlike other companies that need to build AI capabilities from scratch, we are acquiring a company that was built from the ground up as an AI company. This gives us a large team of AI developers in a strategic market like India, significantly expanding our global technological capabilities.”