AskIt: An AI platform predicting customer behavior by simulating human decision-making

Industry: AI

Founded: 2024

Founders: Lotan Magal

Number of employees: 4

Funding: $0.5 million

Company description: AskIt develops an AI platform for predicting customer behavior through advanced behavioral models that simulate human decision-making. The platform enables companies to optimize marketing strategies, cut research costs, and make faster, data-driven decisions.

AskIt was part of the Israeli startup squad that participated in Calcalist's Mind the Tech London 2025 conference. Calcalist's "Dream Team" to London included early-stage startup companies in various fields. The startups joined the official delegation in its journey to London and took part in roundtable discussions at the event, presenting their companies to senior executives from the British and international tech industries.