Corbel raises $6.7 million Seed round to bring AI to industrial equipment sales
The Israeli startup aims to replace manual quoting and PDF-based workflows with AI-driven intelligence for the trillion-dollar manufacturing sector.
Corbel, an AI-powered operating system for industrial equipment manufacturers, has raised $6.7 million in Seed funding to modernize how complex machinery is sold and financed. The round was led by Ibex Investors, with participation from Joule Ventures, Restive Ventures, and Selah Ventures.
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Set against the backdrop of a trillion-dollar industry expected to reach that mark by 2030, Corbel is targeting one of manufacturing’s most persistent bottlenecks: outdated sales and quoting systems. Despite advances in production and automation, many sales teams still rely on static PDFs, manual data entry, and fragmented spreadsheets to configure and sell intricate industrial machines.
“Seventy percent of manufacturers are still inputting data manually,” said Le’ora Lichtenstein, Corbel’s co-founder and CEO. “We’re building the infrastructure that underpins how industrial equipment gets sold, AI-powered, data-driven, and designed to deliver personalized solutions at scale.”
Founded in 2022 by Lichtenstein and Dor Litay, Corbel plans to use the new capital to expand its engineering and go-to-market teams, deepen its AI capabilities, and scale deployments with original equipment manufacturers (OEMs) across North America.
“More than half of procurement leaders already see AI as transformational,” Lichtenstein said. “But to realize that potential, manufacturers need to connect their messy, unstructured data to real business workflows. That’s the gap Corbel is closing.”
Corbel’s platform transforms product data, often scattered across catalogs, pricing sheets, and email chains, into an AI-native system that supports every step of the sales process.
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The system acts as an intelligence layer between buyers and sellers, allowing sales teams to quote faster, match buyers with the right equipment, and manage complex financing without leaving their workflow. According to the company, its technology has already powered $60 million in quoting volume and $1.7 million in financing across 41 transactions since launching its platform six months ago.
Aaron Rinberg, a partner at Ibex Investors, described Corbel’s approach as “long overdue disruption” for an industry still dependent on legacy quoting tools. “By integrating seamlessly into existing workflows and embedding flexible installment payments, Corbel is reinventing how both buyers and sales teams experience the quoting and purchasing process,” Rinberg said.
