Empathy raises $72M Series C to streamline grief support and estate management
With backing from insurance giants, the startup is scaling its AI-powered bereavement platform across North America.
Empathy, a platform that supports families through bereavement and estate management, has raised $72 million in a Series C funding round. The round was led by Adams Street Partners with participation from General Catalyst, Index Ventures, Entrée Capital, Brewer Lane Ventures, SemperVirens, Latitude, and LionTree, bringing total capital raised to $162 million.
Full list of Israeli high-tech funding rounds in 2025
Empathy operates in the U.S. and Canada, providing support and guidance to families navigating the complex bureaucratic and emotional challenges following the death of a loved one. From prioritizing tasks to making critical decisions during an emotionally and financially difficult time, Empathy simplifies a process that often lasts a year and typically involves multiple family members, lawyers, and accountants.
“We’ve built a strategic coalition,” CEO and co-founder Ron Gura told Calcalist. “Eleven insurance companies came together to support a single partner - us. These are massive institutions, each managing more than a trillion dollars. We now work with the majority of life insurance providers in the U.S., including Allianz, the largest insurer in the world.”
Empathy currently generates tens of millions of dollars in revenue and maintains a 100% customer retention rate. “Many of our partnerships started small and have grown significantly year over year,” Gura said. “We now cover 40 million life insurance policies in the U.S. Revenue has tripled since our last round, and grown tenfold in the past two years.”
Empathy recently launched LifeVault, a new product that expands the platform’s scope into end-of-life planning. LifeVault enables users to draft wills, set advance healthcare directives, document funeral preferences, write personal messages, assign executors, and store legal documents securely - all in just minutes. The system ensures all materials are preserved, legally sound, and ready when needed.
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The company operates through partnerships with top-tier financial institutions, including seven of the ten largest U.S. life insurers, who offer Empathy’s services as part of their claims process. Over 1,000 employers also provide the service as an employee benefit. Today, one in five life insurance claims in the U.S. includes Empathy’s support.
Founded in 2021 by Ron Gura and Yonatan Bergman, Empathy now supports over 50 million covered lives. In the last four months alone, an additional 7 million people gained access to LifeVault through partnerships with insurers like New York Life, Voya, and Aflac.
Since its last funding round a year ago, Empathy’s revenue has grown more than 300%. The company employs 130 people, with about half based in Israel and the rest in the U.S. The new capital will be used to accelerate product development, expand into new markets, deepen strategic partnerships, and grow the team.
As part of the funding announcement, Empathy also unveiled the Empathy Alliance, a global partnership of ten financial institutions, banks, and insurers committed to improving how societies cope with loss. Members of the Empathy Alliance who participated in the company’s Series C include Aflac Ventures, Allianz Strategic Ventures, Citi Impact Fund, Munich Re Ventures, MetLife Next Gen Ventures, New York Life Ventures, Securian Ventures, TIAA Ventures.
