“In today's world context is king, we must understand customer behavior”

“Why are customers not able to complete a certain process on a digital channel? Why are conversion rates low and what can we do to increase them?,” are some of the questions Yaron Morgenstern, CEO at Glassbox, helps his clients answer. In an interview with CTech at the Shufersal Online and Calcalist e-commerce event this week Morgenstern stated: “We help our users by collecting all the data generated when customers are using their digital channels, analyze it and understand positive and negative patterns and by that, we assist our users in answering those questions.”

Glassbox is an analytics platform that helps organizations understand where their customers are struggling or dropping, why and what needs to be done to correct it. To date, Glassbox has raised $70.5 million in funding.

The Shufersal Online and Calcalist e-commerce event focused on the various aspects of the flourishing world of online commerce, how Israel is beginning to catch up with international markets, the latest trends and forecasts, and emerging technologies from Israel for the promotion of e-commerce.

You can watch the full interview in the video above.