Opinion
Living with generative AI: what you need to know
“Generative AI represents a significant technological advancement that has the potential to transform many aspects of society. However, with this power comes great responsibility,” writes Hisham Abdulhalim PhD.
The advent of ChatGPT and Bard marks a significant shift in our relationship with advanced technologies and our expectations of each other. Unlike previous technologies, generative artificial intelligence (AI) requires human input and curiosity, as well as an appreciation of our strengths and limitations. This demands that we break away from the traditional, passive "user" mentality and instead lean even more aggressively into our most human and active cognitive abilities. Although it may seem counterintuitive, this is the most effective way to derive maximum benefit from generative AI. As technology continues to evolve and machines become increasingly relevant in the workforce, it is essential to keep in mind the top three things you should know when interacting with these technologies.
Unleashes human creativity: Currently, AI applications, including generative AI, are primarily useful for two general purposes: to assist or replace routine human tasks where we have a clear understanding of the desired outcomes based on past performance, and/or where human capabilities are limited. Alternatively, AI is useful in situations where we need to uncover new insights and predictions, or identify hidden connections across large datasets or in short time frames that are beyond human capacity. While AI is being developed for a variety of other use cases, at present, it excels in tasks that involve "rinse and repeat" or "scan and suggest" approaches.
Drives quality: Generative AI has the potential to enhance the quality of generated content, not limited to text but also including high-quality images and videos that are more visually appealing than manually created ones. Moreover, generative AI can create text that is more accurate and relevant compared to human-generated content. These models function by analyzing a brand's best human-generated output for a given scenario, interpreting its meaning, and analyzing its data elements using knowledge of past effective messages. The AI then generates message variants predicted to surpass the original and encourage a desired customer behavior. The end result is content that is market-ready and statistically more likely to perform better.
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It’s a shared responsibility: Generative AI represents a significant technological advancement that has the potential to transform many aspects of society. However, with this power comes great responsibility. Society has a responsibility towards generative AI to ensure that it is developed and used in an ethical and responsible manner. This includes ensuring that it is designed to avoid bias, promoting transparency, and protecting user privacy. It also means that society needs to consider the potential impact of generative AI on the job market, social inequality, and other societal issues. By fulfilling these responsibilities, society can harness the power of generative AI to improve people's lives while minimizing potential negative consequences.
There is no doubt that generative AI is going to impact businesses of all shapes and sizes across all domains. And with humans being an incredible force, far more powerful and sophisticated than any AI in existence, we should all be looking for ways to harness our unique human capabilities and cultivate these capabilities. Generative design is an exciting development in the world of technology, with the potential to impact how we manufacture products on a broad level. Ongoing evolutions in that space will undoubtedly pave the way for possibilities manufacturers only dreamt of.
Hisham Abdulhalim PhD. is AI and Data Chief of Staff at Intuit Israel
