“Any company that answers a need with a sense of urgency around it is pretty safe”

“Cracking the product market fit, before starting the solution and the company around it, is really really important and I would also say that these are good times to be more minded and thoughtful when it comes to where you allocate your budget,” explained Nofar Amikam, Early Stage Investor and General Partner at Glilot Capital.

Speaking to CTech at Calcalist and Discount Bank’s Unicorns Forum, Amikam was asked regarding businesses that do not have a sense of urgency and have already begun operating. "You can always change your business, you can always pivot, you can always change your business model, you can even change the buying persona or the organizations that you target and I think that at any point of time a startup should always adapt to the market that is continuously changing."

You can watch the entire exchange in the video above.