“Baby boomers are handing the baton to millennials” in foodtech consumer habits

“There has been a huge amount of money spent on alternative protein, massive amounts of money,” explained Spencer Maughan, Partner at Finistere Ventures. “As well as indoor farming and the availability of ‘fresh’. I think the consumer, led by millennials and the shift in global demographic away from the baby boomers who are handing the baton to millennials, there is a sense of urgency around impact and that idea of a virtuous consumer is pervasive in a lot of the companies we see, in Silicon Valley and here.”

Finistere Ventures is a specialist fund based in Silicon Valley but can boast big activity in Israel. It is focused on the food value chain - anything from production to consumption in the foodtech space. It also has partnerships with Tnuva and OurCrowd with a foodtech incubator based in the north of the country.

“Things that move the needle on energy consumption or nutrition I think are particularly popular from the point of view of deal flow in the future,” he predicted.

You can watch the entire exchange in the video above.