HR in War
Here’s how Lightricks cared for its employees after 7/10
The company has 22% of its workforce currently fighting in the war - so how it made changes at the office and facilitated the needs of families at home was essential in its response.
“Lightricks offers fully subsidized psychological treatments to the company’s employees via the platform GroupHug,” explained Noa Rosenberg-Segalovitz, VP of HR & General Counsel. “In addition to our annual wellness subsidy, we’re offering a NIS 500 ($133) subsidy for all hands-on treatments.”
HR in War explores how companies in Israel are adapting in unusual times. CTech believes the world should know about the atrocities committed on 7/10 while also highlighting the continued resolve and resistance of the Israeli tech ecosystem.
She continued: “ For our employees (or immediate family) who have been called to reserve duty, Lightricks is offering a NIS 500 subsidy that can be used to order food, psychological support, online entertainment, help with the kids, and more.”
Rosenberg-Segalovitz confirmed that during this time, the company also provides food on a daily basis to employees and their families who serve in reserve duty.
You can learn more about the company and how it is managing wartime below.
Company name: Lightricks Ltd.
Your name and title: Noa Rosenberg-Segalovitz, VP HR & General Counsel
Names of founders and upper management: Zeev Farbman, Founder and CEO; Yaron Inger, Founder and CTO; Nir Pochter, Founder and CMO; Amit Goldstein, Founder and COO; Shaul Meridor, CFO; Daniel Berkovitz, CPO; Noa Rosenberg-Segalovitz, VP HR & General Counsel
Field of activity: AI, Creativity Problems
Number of employees: 588 worldwide
Office location: Israel (Jerusalem, Haifa, Beer Sheva); US (Chicago, NYC); UK (London)
On a scale of 1-10, how much did the war disrupt operations at the company?
Three. Despite having about 130 employees, or spouses of employees, drafted for reserve duty, our business is not as impacted as it could have been due to the expertise and support provided by our local and global teams
What consequences have you experienced from these disruptions?
One major consequence was difficulty in managing and completing tasks on the pre-approved timelines due to a decrease in our resources.
What are the two major challenges you are coping with these days?
First of all, on a day-to-day basis, some employees are finding it difficult to cope with the new war routine and coming back to full capacity. Secondly, the company is in the process of planning for 2024 with its leadership, but many managers are on reserve duty and are missed in this process.
What support do you provide to employees?
Lightricks offers fully subsidized psychological treatments to the company’s employees via the platform GroupHug.
In addition to our annual wellness subsidy, we’re offering a NIS 500 ($133) subsidy for all hands-on treatments.
Reserve Duty Grant - For our employees (or immediate family) who have been called to reserve duty, Lightricks is offering a NIS 500 subsidy that can be used to order food, psychological support, online entertainment, help with the kids, and more.
Lightricks provides food on a daily basis to employees and their families who serve in reserve duty.
Lightricks offers a variety of content for employees and their children, such as creative workshops, dog training, mental resilience, yoga, pilates, and more.
Lightricks gathered and sent packages of fresh produce including vegetables, fruits, herbs, and flowers that have been harvested from Southern Israel: Be'er Milka, Yated, Ein HaBesor, Sde Nitzan, Ta'ashur, Yesha, Sdei Avraham, Tlamim and plants from Assis Nursery from Ashkelon.
Do you have employees with foreign citizenship who asked to work from another country? If so, has movement been requested/approved?
Very few of our employees asked to work from abroad, however, we have approved working from abroad on an individual basis provided there was no exposure to the company for immigration law restrictions.
How do you communicate the situation to customers? Do you see hostility or support?
We have communicated to our customers in the U.S. that, as an Israeli-based company, we were saddened by the events that occurred on October 7. As a result, we do have members of our team who were called up for reserve duty, but as a company, we are supporting each other and our customers and continue to run our business. The overall response has been empathetic and understanding.
In the event employees feel they encounter hostility, how do you guide them to respond to the situation?
None of our employees expressed that they have encountered hostility.
