“Our main focus in Israel is to help underrepresented groups, specifically female founders”

“We conducted a research together with IVC and found that the number of female founders is less than 15%," said Yuval Passov, Head of Google for Startups Israel, speaking to CTech at the Power in Diversity event on Sunday. "Also, investment going to startups founded by women is less than 4% and at Google for Startups we wanted to see what can be done."

Passov explained: “We did three things, we changed our flagship program to focus on female founders. We offer connections, mentors from all over the world, assistance with public speaking, PR, etc. We also have Google campus, where we offer female founders office space (or mixed teams) and we use our social media in order to tell the stories of female founders in Israel. We want to change the conversation on the internet and showcase role models."

Google for Startups was launched by Google in 2011 to help startups across the world.

You can watch the full interview with Passov in the video above.