“It is about bringing value and making the world a little bit better”

For most, selling a company for millions of dollars might encourage a bit of a break from the hustle and bustle of startup life. For Ofer Ben Noon, co-founder and CEO of Talon, the work is the fun - why sit on a beach when you can be busy making the world better?

“I think it is about bringing value and making the world a little bit better, a little bit safer,” he explained when asked why he wanted to begin his startup journey again. “I think all of us are trying to contribute as much as we can to make the world a little bit of a better place. Like what we have done in my previous company, at Argos, where we secured tens of millions of cars... My inner motive is more about how I can help people. How can I make life a little bit simpler, work a little bit simpler?”

Ben Noon revealed that many of the team members from Argos have moved to work with the founders at the new company hoping that success can strike twice. “It is certainly not easy but we are relatively fortunate to be able to be working again with our teams from the past,” he said.

You can watch the entire exchange in the video above.