Anzu.io: An advanced in-game ad solution for mobile, PCs, and metaverses

Full name: Itamar Benedy

Position: Co-Founder & CEO

Company name: Anzu.io

Field of business: AdTech, Gaming

Founders: Itamar Benedy, Ben Fenster, Michael Badichi

Company description: Anzu is an advanced in-game ad solution for mobile, PC, console, and gaming metaverses. The company’s in-game ads are designed to put players first and enable advertisers to reach audiences programmatically in a nondisruptive and highly engaging way. Anzu offers a patented 3D ad-tracking engine that brings viewability measurements in-game with Oracle Moat and has partnerships with trusted ad technology vendors.

Year founded: 2017

Funding round: Series A

Amount raised to date: $37M

Investors: WPP, Sony Innovation Fund, NBCUniversal, Samsung Next, HTC, Bitkraft, and others.

Number of employees: 110

Anzu.io was part of the Israeli startup squad that participated in Calcalist's Israel-Japan 2023 conference. Calcalist's "Tokyo Team" included early-stage startup companies in various fields. The startups joined the official delegation in its journey to Tokyo and took part in roundtable discussions at the event, presenting their companies to senior executives from the Japanese and international tech industries.