Tech TLV 2022
"A car is a computer on the road moving in a complex web"
Michal Frenkel, VP of Product and Strategy at Argus was talking in a panel at Tech TLV together with Guy Sher, CEO of Via Israel
"We are not reinventing the bus, but making it smarter," said Guy Sher, CEO of Via Israel, speaking in a panel on transportation at Calcalist's Tech TLV conference. The panel was moderated by Omer Kabir of Calcalist, and also included Michal Frenkel, VP of Product and Strategy at Argus.
According to Sher: "We have seen in the last decade during which the company is active in this market of smart public transportation that there is really a need for technological solutions to improve public transportation. We think that, especially in the post-Corona era, there is an increase in the use of public transportation, due to socio-economic issues - and the solutions that a technological infrastructure like ours brings help to make transportation more accessible."
When Uber came in they promised to solve the traffic jams but people just switched to using Uber. Isn't that the case with Via?
"We are trying to transfer passengers to existing public transportation. The idea is to bring the technology to a place where it can adapt itself to each case. We operate in over 500 cities worldwide and each city has its own needs, and the ability to change parameters and make adjustments using data makes it possible to transport more people on the same vehicle.”
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According to Michal Frenkel, Vice President of Product and Strategy at Argus: "Each advanced vehicle runs tens of millions of lines of code, it's sometimes even more than fighter jets. The world of cars is much smarter, connected and interconnected and this must be understood. Beyond that, in order for vehicles to be able to communicate with each other, there is a huge amount of data - and this requires efficiency. I come from a different aspect of cybersecurity because today a car is a computer on the road moving in a complex web. This area requires optimization and it is not a single vehicle but a network of vehicles that must be coordinated and understood how it is conducted efficiently and safely, which is why the world of big data is so interesting in the context of vehicles, because it is an ecosystem. We will see many big data solutions in the coming years."
