Former NBA star Andre Iguodala leads $20M Series A in Israeli fintech Anchor
The company, which saw 500% growth in 2024, plans to expand in the U.S. and double its workforce.
Fintech company Anchor, which has developed a platform for automated invoice management and collection, has raised $20 million in a Series A round. The round was led by former NBA star Andre Iguodala’s Mosaic General Partnership and Oren Zeev’s Zeev Ventures. Existing investors Entrée Capital and Tal Ventures also participated, alongside new investors such as Amy Banse—who joins the company’s board of directors and serves as a director at Adobe and On Running—Tien Tzuo, founder and CEO of Zuora, and others.
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The company stated that the new investment round follows 500% growth in 2024 and is intended to help Anchor double its workforce in the coming year, expand its market share in the U.S., and deepen strategic partnerships. The company currently has 34 employees, 32 of whom are based in Israel, and operates from offices in Tel Aviv and Austin, Texas. Anchor was founded by Rom Lakritz (CEO), Leeor Aharon (CTO), and Omry Man (CRO).
At the core of Anchor’s solution is the move away from rigid, PDF-based manual workflows to digitally native and interactive proposals and agreements. Traditional workflows can involve up to 50 steps, resulting in errors, fraud, delays, and inefficiencies. Anchor digitizes and consolidates every step into one seamless system.
“Every payment process begins with an agreement. Over the years, technologies have started to transform agreements, and invoices are now generated automatically,” Lakritz told Calcalist. “In the B2B world, agreements are typically finalized in PDFs, requiring a manual process to transfer them into accounting systems. We are shifting businesses away from PDF-based agreements to a digital platform that streamlines the entire workflow. We initially targeted small businesses with up to 100 employees, but as we grow, we are expanding to serve larger companies as well.”
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Anchor serves U.S. professional service businesses, with particular strength in accounting, bookkeeping, and tax firms. The product is free-to-use, with no monthly subscription or processing fees, and only a flat $5 fee per transaction.
