AI startup Sana buys Israel’s Ctrl to drive automated workflow
The companies aim to solve multi-step workflows including sales process progression, customer support management, and employee onboarding.
Sana, a company that applies AI to enterprise knowledge, has acquired Israeli startup Ctrl, a company that specializes in AI workflow automation. The announcement comes on the back of Sana's $55 million funding round at a $500M valuation led by NEA with participation from Menlo Ventures. Ctrl has raised $9 million to date. The amount of the deal was not disclosed.
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Sana helps organizations share and access knowledge with AI. The company helped pioneer AI-powered knowledge sharing and learning for the enterprise and in April this year, made its AI knowledge assistant available to everyone for free. This resulted in over 30,000 workspaces created in weeks.
“When knowledge flows faster, progress moves faster,” said Sana founder Joel Hellermark. “The most important inventions in history—writing, the Printing Press, the telegraph, Google—all accelerated how we share and spread knowledge. Yet our workplace software hasn’t kept up. Company knowledge is scattered, inaccessible, quickly rendered obsolete. Meanwhile, knowledge workers get caught in busy, mundane work tasks. This is where Sana comes in. We’re here to make company knowledge easy to access and automate workflows so that organizations can solve their most important missions faster.”
Together, Sana and Ctrl will solve multi-step workflows including sales process progression, customer support management, and employee onboarding. These include AI agents streamlining sales processes by tracking and managing multiple steps; streamlining customer support by categorisng incoming tickets, and helping with welcome emails, scheduling orientation settings, or more.
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“Sana has been at the forefront of the enterprise AI revolution, and we’ve still barely scratched the surface of what’s possible,” added Omri Sagzan, Co-founder and CEO of Ctrl. “As AI plays a more and more critical role in the daily life of every knowledge worker, we share a vision of empowering individuals through AI that goes beyond knowledge retrieval and is capable of solving complex, multistep workflows.”
Aviv Nahum, Co-founder of Ctrl, added: “Our vision and technology fit seamlessly into Sana’s mission. With Ctrl now part of Sana, we’re set to accelerate the development of AI solutions that revolutionize how people work, making even the most complex workflows intuitive and efficient.”
Sana is backed by investors including EQT Ventures, Menlo Ventures, NEA, and Workday Ventures. Ctrl is backed by LocalGlobe, Earlybird and leaders from Datadog, Celonis, Slack; and used by Stripe, Airtable, and Snowflake.
